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Nov16
Email or Phone? Decide Carefully

Today is Thursday, so this post is on communication skills.

I came across an interesting article on the University of Chicago Graduate School of Business web site entitled Email Miscommunication All in Sender’s Head.

Read on for the entire text of the article…

 

When it comes to email, what you say isn’t necessarily what is heard. And, that disconnect can have serious business implications.

Electronic miscommunication was studied by GSB assistant professor of behavioral science, Nick Epley and a colleague. The ease and speed with which E-mail triggers exchanges makes it seem less like written communication and more like a face-to-face transaction. Thus, their findings, published in the Journal of Personality and Social Psychology, could help people make sure they get their message across.

The study involved 30 pairs of undergraduates who were asked to send 20 statements to their partner. One used a tape recording and a sarcastic or serious tone, the other sent an email. Members of each group were about 80% confident their message would be understood. The numbers showed otherwise. Speakers rated a success rate of 75%, but E-mail users scored only 56%. Recipients of either type of message thought they would understand 90% of the communications.

At the base of all this misunderstanding is egocentrism—the inability of people to step outside themselves according to the researchers who looked into this phenomenon further. Their tests revealed the E-mailers thought recipients had access to the same information they did—i.e. that they “heard” things the same way.

According to an article in the Monitor on Psychology, Lee Sproull, a PhD at New York University who researches technology and communication, found the research especially important. "What I like about this study is that it applies well-understood ideas about egocentrism and social judgment," she says. "To the best of my knowledge, they are the first to apply those findings to E-mail, and they really reinforce and explain many of the phenomena found in previous studies."

There’s a simple solution to making sure your message gets heard—use the phone. "E-mail is fine if you just want to communicate content, but not any emotional material," Epley explains.

Professor Epley’s last point is good, common sense.  Think about it the next time you go to the keyboard to send an e mail.

That’s it for today.  Thanks for reading.  Log on to my website www.BudBilanich.com for more common sense.  Check out my other blog: www.CommonSenseGuy.com for common sense advice on leading people and running a small business.

I’ll see you around the web, and at Alex’s Lemonade Stand.

Bud

PS: Speaking of Alex’s Lemonade Stand – my fundraising page is still open.  Please go to www.FirstGiving.com/TheCommonSenseGuy to read Alex’s inspiring story and to donate if you can.

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